Understanding the market, business, competitors, and strategy. Align purpose, function & fit, engage with stakeholders, delivering an experience vision for innovation and creative problem solving
RESEARCH & INSIGHT
Continuous discovery to deliver knowledge and insight to inform design thinking. Utilising both quantitative and qualitative techniques to add context, intuition, and understanding of the deep roots of complex behaviors.
Understanding problems, needs, and interconnections related to user interactions with products and services. Influencing perception, behavior, and outcomes to produce innate and delightful experiences.