NEW WAY OF WORKING

DIGITAL TRANSFORMATION

Arm Flexible Access - A new way of working

In the past if a customer wanted specific IP from Arm for a System on chip design (SoC), say a Cortex A53 CPU, they have to first obtain a license to use it. Upon that license payment, the customer gets the required tools and support to implement that CPU in their design. This works well for larger companies, however in a new competitive environment it could be a potential barrier to innovation for new and smaller customers. As part of a Digital Transformation programme in-depth customer discovery activities were performed along with stakeholder interviews, business canvas and value proposition workshops, and design sprints creating a new way for customers to engage with Arm.

Arm Flexible Access platform turns the current paradigm on its head; where customers pay a small subscription fee to access a curated list of over 60 IP products to use in SoC designs without needing a license, until the point at which the SoC is ready for manufacturing. This will enable customers to explore and experiment with new IP designs - lowering the barrier for innovation. A key part of the solution is a new digital platform to enable easier exploration, selection, and access of Arm IP products in the System on Chip (SoC) design process. I was the Senior product designer working as part of the digital transformation team on the service and product design of this new platform to facilitate the Flexible Access vision.

ROLE: LEAD PRODUCT DESIGNER

RELEASED: MAY 2019

CLIENT: ARM

PLATFORM: WEB

DESIGN TOOLS: ADOBE + SKETCH

PROTOTYPING: ADOBE + INVISION

VISUAL DESIGN: ADOBE XD

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