Understanding the market, business, competitors, and strategy. Align purpose, function & fit, engage with stakeholders, delivering an experience vision for innovation and creative problem solving
RESEARCH & INSIGHT
Research and insight seek to deliver knowledge. Vital for design thinking involving both quantitative and qualitative techniques to add context, insight, and understanding of the deep roots of complex behaviors.
TOTAL EXPERIENCE DESIGN
Understanding problems, needs, and interconnections related to user interactions with products and services. Influencing perception, behavior, and outcomes to produce effective and enjoyable experiences.