LONDON FUSION AWARD

London Fusion Collaborative award; ‘How Does Content Feel?’ Defined a methodology for using Biometric data in the application of User Experience (UX) for video games and complex interactions. Working with design agency Seren and Kingston University to understand user behavior in relation to successful video game experience/design. The project created new UX and Usability methodologies to incorporate user physiological (Biometric) data to provide greater insight on user emotional and behavioral preferences related to digital media interaction. The application of traditional User Experience testing methods are not fully effective for video games testing since gamers are seeking ‘fun’ and ‘immersion’ rather than task efficiency. The research focused on formulating a commercially applicable methodology to improve digital media user research (gaming, retail, web) by adapting easy-to-use commercial biometric tools/utilities (EEG, EMG, EDA, HR, kinetic activity, eye-tracking) combined with proven HCI testing techniques and innovative digital video/data capture. The methodology was refined to be fit-for-purpose with usability testing against different digital content, game genres, design criteria, and participants. New algorithms were created to provide real-time emotional event triggers, which form the basis of participant video-cued recall analysis; exploring the rationale behind the

event.

ROLE: LEAD DESIGNER/MANAGER

COMPLETED: SEPT 2011 - MAY 2013

CLIENT: LONDON FUSION / SEREN / KINGSTON UNIVERSITY

PLATFORM: PC / MOBILE

DESIGN TOOLS: ILLUSTRATOR, FINAL CUT PRO

PROTOTYPING: KEYNOTE

VISUAL DESIGN: ADOBE PHOTOSHOP

 

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