MUSIC CONCEPTS

SERVICE DESIGN

PURE MUSIC NEW CONCEPTS

To help IMG and PURE re-position their product portfolio within the changing landscape of the music/audio content delivery and listening experience, I was UX lead on a project to explore and design new concepts and prototypes to create a differentiated and compelling music service experience. The Project explored new UX ideas and concepts for a differentiated music/audio discovery, listening, sharing, and connected (IoT) experience for multi-channel cross platform environments; including customer & market research, ideation workshops & experience mapping, sketching, concept mapping, user flows & task analysis, business modelling (KANO) & service experience design, wireframing, prototyping, concept testing and pitching to c-level management.

ROLE: LEAD UX/IX DESIGNER

COMPLETED: SEPT 2014

CLIENT: IMG - PURE

PLATFORM: iOS / ANDROID

DESIGN TOOLS: SKETCH + OMNIGRAFFLE

PROTOTYPING: INVISION, PIXATE, ORIGAMI

VISUAL DESIGN: ADOBE PHOTOSHOP

 

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