ROLE: LEAD UX/IX DESIGNER
DESIGN PHASES: DISCOVER + DEFINE
COMPLETED: MARCH 2015
CLIENT: IMG - PURE
PLATFORM: iOS / ANDROID
DESIGN TOOLS: SKETCH, OMNIGRAFFLE, AXURE
PROTOTYPING: INVISION, PIXATE, ORIGAMI
VISUAL DESIGN: ADOBE PHOTOSHOP
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FLOW-BUTTON MUSIC SERVICE
The project followed on from the previous new music service research project using the output to formulate, explore, prototype, and design new concepts to meet both user needs and stakeholder requirements to provide a seamless music discovery, listening, and exploration experience targeting existing and new streaming customers. Working with product, marketing, and development teams to create complete Designs (including a new UI Kit) for development of a suite of mobile & tablet apps to provide a differentiated music discovery & listening experience; combined with new hardware technologies and innovative service designs that form the PURE Flow-Button music service; where a user can capture music they like by clicking a simple physical button, and then listen to this again as part of their music streaming service.
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