FLOW MUSIC

NEW PRODUCT DESIGN

ROLE: LEAD UX/IX DESIGNER

DESIGN PHASES: DISCOVER + DEFINE

COMPLETED: MARCH 2015

CLIENT: IMG - PURE

PLATFORM: iOS / ANDROID

DESIGN TOOLS: SKETCH, OMNIGRAFFLE, AXURE

PROTOTYPING: INVISION, PIXATE, ORIGAMI

VISUAL DESIGN: ADOBE PHOTOSHOP

 

FLOW-BUTTON MUSIC SERVICE

The project followed on from the previous new music service research project using the output to formulate, explore, prototype, and design new concepts to meet both user needs and stakeholder requirements to provide a seamless music discovery, listening, and exploration experience targeting existing and new streaming customers. Working with product, marketing, and development teams to create complete Designs (including a new UI Kit) for development of a suite of mobile & tablet apps to provide a differentiated music discovery & listening experience; combined with new hardware technologies and innovative service designs that form the PURE Flow-Button music service; where a user can capture music they like by clicking a simple physical button, and then listen to this again as part of their music streaming service.

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