PURE CONNECT MUSIC APP

With new entrants and service features creating an increased competitive landscape for music streaming. For IMG to maintain a presence in the market, a UX review and design refresh of the Pure Connect music streaming solution was required. A lean UX approach was taken to create a next generation, competitive, music streaming solution for Mobile and Tablet (iOS and Android) and provide an effective companion mobile application for the Pure Jongo range of wireless multi-room speakers. Project included User & market research, strategy, Heuristic analysis, competitive benchmarking, task analysis, user flows, ideation workshops, sketching & concept creation, wireframing, prototyping & usability testing.