PURE CONNECT MUSIC WEB

With new entrants and service features creating an increased competitive landscape for music streaming. For IMG to maintain a presence in the market, a UX review and design refresh of the Pure Connect music streaming solution was required. I was lead UX designer, architect, and project team lead. The project involved user & market research, business & UX strategy, Heuristic mark-up and cognitive analysis of the current Pure Connect WEB experience, creating new mental models, performing competitive benchmarking, task analysis, user flows, ideation workshops, sketching & concept creation. Generating Information Architecture and validating using card sorting techniques, creating wireframes, prototyping & usability testing.