BUSINESS GROWTH

NEW PRODUCT DESIGN

VODAFONE QUICK CONNECT USB DONGLE

In the continual strive for improvement in user experience I was the product manager & UX lead on the development of Vodafone Quickstart. This was take the Mobile Broadband connectivity to mass market adoption by creating a completely new experience with the connection being handled directly by the hardware dongle, such that as soon as the user inserted the device into a computer USB port it automatically begins to search for a preferred network and establish a connection. This means that as soon as the OS is able to detect the device a connection is already established and the user can continue without any further interaction. This innovation cut the user connection time from over 60s to under 10s, and brought Mobile data into the same customer experience paradigm as WiFi connectivity. The development required a complete review of the existing user journeys, personas, user flows, and interactions, and necessitated the design of a whole new hardware dongle and Web UI running on the USB device itself which acts as the service user interface.

ROLE: LEAD DESIGNER/MANAGER

COMPLETED: JUNE 2011

CLIENT: VODAFONE

PLATFORM: PC / MOBILE

DESIGN TOOLS: ADOBE CC, VISIO

PROTOTYPING: KEYNOTE

VISUAL DESIGN: ADOBE PHOTOSHOP

 

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