Throughout my career I have built up vast experience in different technology market sectors, including Consumer electronics, A/V Digital-Media, Gaming, Broadcasting, Mobile, and Network Systems. During this time I have been involved in leading edge products where I have applied my commercial creativity to drive forward product strategy, innovation, design, development, and usability. At the heart of this has been a desire to design great user experiences through a clear understanding of user requirements, behaviour, and interactions. Allied with strong vision, strategy, and commercial acumen.

My Masters in User Experience Design has enabled me to appreciate and apply current thinking in UxD & Usability techniques, learn a wider range of skills, and explore new areas of the field, such as gaming, digital interaction, prototyping, and mobile apps, and in particular the role of emotion in user experience and how this can play an increasing part in better understanding user behavior & preference.

As a client & UE expert I have 'hands-on' experience of large-scale UX projects, including all aspects from co-creation workshops, benchmarking & competitor analysis, IA, wireframing, prototyping, and actively participating in user research and usability testing, undertaking many UX projects covering all the different aspects of UxD.

I believe my experience has given me a deep understanding of stakeholder requirements, business strategy, commercial awareness, and end-to-end service design, plus a key appreciation of how UxD can inform and create real value for product/service development. As a major client working on a variety of UX projects, I have valuable insight into client needs, expectations, and the requirements for successful project outcomes - which result in repeat business and establishing lasting UX partnerships.

I share a passion for quality and a belief that great design creates rich experiences that last and connect with users on an different levels. I feel that my passions, interests, knowledge, awareness, and exploration of user behaviour in relation to user engagement, combined with an understanding of digital media technology, multi-platform design & development, and working with different external and internal partners/stakeholders in a global, multi-cultural and cross-functional environment would help any business drive innovative product design and create engaging user experiences.